Pizza BOGO - Upscaling the Pizza Chain

Wanted to talk about Pizza BOGO, which is a local chain of 3 stores (Akron in the Valley, Hudson and Cedar and Taylor in Cleveland Heights) making upscale pizzas. Taking a bit of a different tact than all of the other chains, PB has designed their menu and stores to look different. Walking into the Cleveland Heights store at 13434 Cedar Road just West of Taylor, the decorations look like a chic restaurant or upscale lounge. The colors are bright and vibrant, with modern abstract art on the walls and several modern leather couches to wait. The menu tends towards fusion and different pizzas, but what has changed since PB originally opened is that they have a one price approach, you pick the size and all toppings are included. Pricing is ok, when you consider that you get two pizzas for the price of one. What seems to be really driving their business is their special offer on Tuesdays and Wednesdays, in which you can get one large pizza with unlimited toppings for $5. This used to require an emailed coupon, then a phrase that they emailed out each week, now apparently they are giving this to all their customers. This has been quite successful, however it is leading to bottlenecks in getting pizzas out. Last week I called about 4:30pm and ordered a pizza, they gave me an estimate of about 40 minutes, in the end it took them about an 55 minutes and they were telling people who were calling in that it would be about a 2 hour wait. People were coming in a picking up 6 and 8 pizzas at a time. I do have to compliment the two women running the registers, despite the backup and the large number of orders, they remained friendly and accomodating, good work there. So how was the pizza? I have to say that the pizza has improved from the first time I tried it, less greasy and more flavorful, however overall I think that it lacks a bit of character. The crust was ok, medium thick and chewey, but lacking any real flavor, the sauce was good, but not very distinctive, a nice background but not a real player. This could have been redeemed with the toppings, however the vegies were ok, with the only real standout being the roasted red peppers and the cheese was lacking, both in quantity and taste. The size of the large is an 8 cut, but closer to a medium than what I would consider a large pizza. Overall, not a bad pizza, and at $5 a good bargain, if you can them to make it in a reasonable time probably worth it, but I wouldn't wait two hours. I will encourage Pizza BOGO to keep working on improving the flavor of the pizza and they may have something.